Category Archives: Jane Birkin

Meet Chloe Lonsdale, the woman behind MiH jeans. MiH jeans is the original British denim brand. Established in 1969, MiH dressed all the coolest 70s starlets including Farrah Fawcett and Jane Birkin and they continue to do so today.

Chloe’s Dad started the legendary Jean Machine stores, and her Mom, Chekkie Maskell, was a top 70s denim model. Her Dad soon became known as the Blue Jean King and met her Mother – his Blue Jean Bride – when one day she modeled designs from a new denim range called Made in Heaven. Soon, MiH was the coolest denim brand around. Chloe took over the family business and with a fashion degree from Central St. Martins and training at Nicole Fahri, she revived MiH jeans into the amazing brand it is today.

How cute is this picture of Chloe’s parents?

Claudia wearing her Marrakesh Jeans

Leighton Meester wearing the Oslo!

Oslo Jeans in Kara (a perfect dark indigo)

We have this cute style in this colour and in black!

Marrakesh Jean in Kara

The Vienna Jean in Basin, the most amazing jegging out there!

This is one of the best styles by MiH, high through the rise with a perfectly faded wash.

The Lisbon, so cute with a rolled hem and heels.

One word: cashmere! These Boyfriend jeans are made even more comfortable with the addition of 5% cashmere. An absolute must for weekends.

Sadly, this brings us to the end of our lesson on MiH jeans. Oh, just one more thing, did you know that MiH stands for Made in Heaven? And really, I think that just maybe they were.